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Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place?
However, it's less glitter, and more planning that creates the reality. First comes the dream, then the work,
then usually a host of disappointments to test the resolve, then a series of small successes, and
then....publicity. It is a fairly predictable road, but often as business people we forget to plan our own
personal Oscar's night.
We also miss the key ingredient - publicity. Marketing is what gets you in front of your target market to make
the sale. Publicity is the spotlight that shines on you and solidifies you with mass appeal as the popular
expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has been marketing it's a little tricky to change your paradigm to publicity. However, the
important difference between marketing and publicity is your target audience. You are no longer pitching to
buyers of your product or service, now your audience is the media. This means editors and producers.
These important people are looking for one thing, the story. A unique story. Something inspirational,
motivational, newsworthy, or educational. Period. Nothing else will do.
In order to be successful in the media you have to think like a publicist and find your unique story. If you
don't have a story, it's time to create one. What is unique about you or your business? Sometimes it's an
attitude. Like the employer that regularly asked her employees what they didn't like about their jobs and
then proceeded to shift responsibilities. It may be an event, like a charitable event that raises money for
starving children but serves beans and rice at the gala event to demonstrate how it feels to be poor. It may
be your wit, your way of thinking, what you care most about, or how you integrate your values into your
business. Only, you can find it, but trust me, it's there.
Begin to explore your own unique angles and media curves by keeping notes on your thoughts and
attitudes. Scribble, color, or paint it out - it really doesn't matter as long as you begin to devote time to
exploring your "story". Not your ad, not your price, not your product, but your story.
Once you've angled into your own unique media offerings, find the appropriate avenues to make your pitch.
Take care though, the media should always be treated with good will and respect. Do not, go
for the hard sell. This is not the time. If you must, save the hard sell for marketing, or better yet, chuck it all
together.
Be a star with the mind of a publicist.
See you at the Oscars!
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"Veinte Ceros" Spanish For Twenty Zeros
20 Examples of Double Meanings
"First Decade" The Title "Twenty Zeros" Consider "Double Meanings" In The English Language
From Gossip Columnist In LA
Dear Randy,
I tried getting into your document but could only get to
first page, none of the highlighted subjects could be
opened. Why don't you just briefly explain it to me.
Thanks,
Anita T.
LA.Com
Double Meanings In The English Language Answer The Riddle For Easy Title Of Our First Decade. Think Not (Numbers) Of 20 Zeros Rather, Twenty Zeros As A New Name
Eighteen Examples of Double Meanings In The English Language At Name Decade Twenty Zeros
Email Campaign@UnitedStates.Com
To My 21st Century Viewers "A Millennium Word" From Randy
Frushour
The campaign is underway to publicize a NAMEDecade now our Twenty Zeros & its "first complete" report about the First Decade
titled "Frushour Twenty Zeros Report". As a lead internet entrepreneur presently
constructing a 10 year web Point-CounterPoint & Topline
Headlines incorporated structure keyword organization. Frushour 21st Century Publishing will also report the business and play of all major sports, Nasas Genesis Mission "launched sunward" from our SunwardHost Networks. I host online beginning 2003AD running a full commentary. Sunward Host will also monitor the U.S. 7 year federal program of community alliance on Accountabiblity in most states now & Much More. We will be inbox for you who would also like our hard print Weekly Magazine of features loaded with added incomes, offerings and including projects which we are coordinating globally such as our "Children College Fund America, InteRealEstates Outplace Cafe with the launch inauguration scheduled in 2002AD and "Worlds Leading Millennium Countdown" now well into post launch for resellers, writers & publishers at my Beatles Network US Indian Network and Pervasive Knowledge Network.
Until now
without any community assistance on this project of our "Twenty Zeros" and
also without any awareness proir to my pre-annoucement online dated July 25,
2000 at my website, about the question of "what to name the decade", facing scholars now awkwardly booking the
new decade ahead by name, I was in gear titling a website the Twenty Zeros for a number of companion sites for the zeros which are described at the beginning of this page report. The title will come clearer with use experts
say. Selecting a good name or title is research edit and production assigned priority and directed as my networks top story until Twenty Zeros is accepted
for and by officials, as nearly final in a least repect, as the forum is which brings us to it and the effort and time involved. Only a month or so ago when this realization
came to me about my title I thought with "Twenty Zeros" and because
none other name was in use that I would instantly become a media pitchman.
My account from the beginning can be viewed at Twenty Zeros. I
should say on this topic that "there are 3 areas for us to
resolve for the millennium viewers." First the notion of easy numbers
like zero, one or two, is now posing a problem and is stressing us out
somewhat naturally so because counting begins with one which includes
"the numeral symbol of zero" (only two items so far) and together because we
bog on the lack of a name with an alpha-numeric vernacular, for such increments here
(such as a decades name) we somehow don't take importantly the
intellectual need we have to implement. Counting when
counting is, as such a tabulating of amounts of time as per say, from one
date to another or to the next date from ordinal code is just remotely connected to the matter here then, as "Counting and Names are
clearly unrelated" together rationally speaking. Third and for possibly
a new beginning to solving the riddle presently bogging us, take the
words widely included by authorities and pollsters and put the
two together for a simple name and term like "Twenty Zeros". But for
those who must associate numbers still with names I offer you this but only for entertainment;
there ARE EXACTLY 20 zeros in our first decade which is the last connection I personally made with the title and only still see this account as coincidental. Count them yourself. Lastly, "Twenty Hundreds" which also were nominated is lexicographically correct as the title for our Twenty-First Century and not this first or any decade. More confusion which had to be sorted out was a poll finalist "the
Tens" which were nominated as a name for this decade
which off this list it must go now as it should and WILL undoubtedly be called (Twenty "Tens" or Teens) so in
the next decade during years of 2011AD through 2020AD. Count 10 numbers from smybolic zero as 1 is 1, to get to 10 and then
count 10 more numbers and you'll arive safely to the "Twenties". Come on now, you still don't get it do you? Can you hear some folks in 60 and/or 70 years from now
saying "yeah, this is the decade of the "two thousand seventies".
Honestly can you? Try "Twenty Seventies". Sounds much easier by a
long stretch. I could stake my life on this, that "full run of a complete examination " on
the name campaign of our "Twenty Zeros" will trip on a audible alarm
before your trial is complete. There are too many indicators pointing
there. I might also add to be careful not to write or convey Twenty Zeros as 20
zeros (or 0"s) as the problem still of it being a number and ONLY a
number (and/or vice-versa) gets in the way. It's not yet a number let alone "a name" until it's appointed so by lexicographers or linguists, or Experts such as Britanicca or the IRS. A day will
come when Twenty Zeros
will be the name of a number but that day may
not arive for another thousand years
when society then say's "well
that's easy, we'll make Twenty Zeros AND NOW, "Thirty Zeros" a number as
their names, just why didn't they accomplish it a thousand years ago when they indeed HAD
20 zeros in their decade"? You can see the real problem can't you, as back in the
eleven or twelve hudreds to go along for only ten years with a title
"The Eleven Zeros", Or "The Twelve Zeros and So On but until you
get to Two-Thousand and TwentyAD and try to say "The Twenty Twenties" when it went unused during entrance to the digital age and the millennium beginning, a first
thought is "that isn't even a number except known for and as,
"Two-Thousand Twenty.
So now don't we realize that we are in 20
years from now going to say "Twenty-Twenties" or would we say
"Two-Thousand Twenties" (no way sorry but nope) OR simply say
"Twenty Twenties". Every Decade title has 2 words which are numbers YET ARE JUST WORDS.
It isn't any different for our decade here. Comments, replys and
requests greatly welcome to
Publisher@LA.Com
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Y2K
Inernet's ( InterNetworks/ ActiviTechnologies/ InteRealEstates) Year 2000 Readiness Disclosure
Statement
The Year 2000 problem can be summarized as follows: many computer software programs and
some hardware with embedded systems that use just two digits to store the years might produce
unpredictable results when their digits turn to "double-zero" on January 1 in the year 2000. The
year 2000 also happens to be a Leap Year, with an extra day, thereby creating another potential
problem.
Although ActivTechnologies and InteRealEstates does not sell hardware, firmware or software to the
consumer
market yet, we are nonetheless working hard to assure that systems will operate through the
year 2000 date change and beyond. ActiviTechnologies has undertaken an extensive program of
Year 2000 Review and Compliance; we will continue to review current and future
systems for Year 2000 Compliance on an ongoing basis.
Please be advised that ActiviTechnologies can not in any way be responsible for the Year 2000
Compliance of any third-party system, whether a client, customer, or Member, on which any
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operating systems, browsers or other systems (including any data extract files we may create)
with which our systems interact but which are not delivered by us as part of our SportServer
software or other products ("Non-ActiviTechnologies Systems"). Further, Activitechnologies will
not
be responsible for any Year 2000-related problems or compatibility problems resulting from the
use of Internet or products with any Non-ActiviTechnologies Systems (or versions of
such Non-ActiviTechnologies Systems) that were not listed in the SportServes license agreement for
the specific version of our product licensed by you at the time you licensed it. In addition, it is
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Non-ActiviTechnologies Systems are compatible with the Internet.
We strongly urge all users of computer systems, the Internet, or the Web to carefully verify that
their own systems are Year 2000 compliant in order to maximize their ability to move into the
coming year with the minimum of interruption of service.
A Worst Case Scenario
Editor would like to remind businesses particularly related to Real Estate, Mortgages, Banking,
Insurance Cos. and General Money-Transfer Business conducts what they did when mortgage rates
went up in 1973. They vastly lowered or quit business expenses and spending and only slowly
stepped up operations. They reduced corporate advertising to a mere d.b.a recognition in public eye.
This (once more) a real-time-step business procedure will allow businesses, particularly
e-businesses to trod along off-the-road (off-line) until REAL Experts (we're not all experts) Get
The Information Highway Open Again!
Honesty in such transition IS the best Policy here so, if you owe a business then pay in hard money
and if you're owed, by all means don't turn down cash payment in place of a usual means of
electronic payment(s).
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| NBC Nuclear - BioLogical Or Chemical Warfare Survival |
NBC. First of all, let's clear up any misconception about what this means. NBC stands for Nuclear, Biological, and Chemical warfare. In the event of an attack
using those means, it is important to know a little bit about them in order to better protect yourself from an extremely deadly form of warfare.
Nuclear refers to the common Nuclear weapon, and aftermath of that weapon. In a Nuclear blast, there are really few things you can do in order to effectively protect
yourself. The obvious bomb shelter is a way of preventing the actual explosion from harming you, but this hardly lessens the effect of the long term exposure to the
nuclear fallout that will occur after the explosion. So let's put this into perspective shall we?
How can we survive a nuclear threat? PREPARATION. Do you have a place that you can go to in a few minutes notice? Preferably somewhere that is underground?
Does that place have enough supplies to last you for a very long time? Most people treat the idea of a nuclear threat with silence. Let's face it, it's not
quite popular to tell your neighbors that you have just completed stocking up your personal bomb shelter with supplies that will last you 10 years. Your neighbors would
think you just dove off the deep end of a shallow pool. But how popular would you be when that nuclear threat happens and you are prepared? So let's take a
look at that bomb shelter, shall we?
An effective bomb shelter can really be a number of things. A basement, cellar, cave, concrete building, whatever; just so long as it is safe from the outside elements.
Your shelter should have an independent air supply, or a ventilation system that can filter out most impurities in the air. Think about it. What good is a bomb shelter if
you cannot survive the fallout? Personal protection is also a plus. Protective gear such as gas masks, rubber gloves and suits and self contained breathing apparatuses
will help in the event you have to leave your shelter. Food and water should be in abundance, however, realistically, the ideal thing to do is try to leave the affected
area as soon as you are able. This is when a good battery operated short wave radio comes in handy. This will allow you to listen for news and weather updates so you
can decide when the best time to leave is, and where to go. Surviving a nuclear attack is statistically not favorable in densely populated areas, simply because of the
great numbers of people and physical structures that would be affected. So I'm definitely not going to guarantee that using any of these survival techniques
WILL save your life, only because of that chaos factor that is involved when dealing with a large number of people. It will however increase your chances of survival if
you keep yourself informed, as well as keeping a cool head. The military trains it's soldiers that surviving a nuclear blast is close to impossible without
preparation, and that most of the time, it's best to just 'kiss your butt goodbye. As much as I disagree with that statement, as a survivalist, I
cannot ignore the simple fact that there really isn't much that I can do to prevent harm from a nuclear attack. With that said, let's move on.
Biological and Chemical are closely related when it comes to warfare. Both of these methods involve harming you personally through the frailty of the human body.
Biological can be described as "Germ and Virus". These are the little bugs that cause sickness and deterioration of the human body. It can take
anywhere from a few seconds to several years to kill you and trust me it most likely will be painful. Chemical can be described as "Gas and Agent". These
are the chemicals that can affect our bodies through contact and can inhibit or deteriorate our organs. This usually takes only a few seconds to kill you but just as our
biological friends, it is most likely a painful way to go as well. So how do we survive these little death bringers?
PREPARATION. Damn, that word again. Yes you can also prepare for this. Gas masks, rubber or charcoal suits, gloves, and boots- these are all things that you can
use as a protective barrier from biological and chemical attacks. However, having these items does not automatically protect you.
After a biological or chemical threat has been detected, you have up to approximately 14 seconds to react; more than likely, you have less time than that. So, rule
number 1: Don't ever stray too far away from a personal protective device, once a chemical or biological threat has been advised. Rule number 2: Practice
donning (putting on) your equipment with speed and accuracy. (Who cares if you can put your gas mask on in 2 seconds if it's not properly sealed?) And Rule
number 3: Keep a cool head. (Gee, now where have we heard that one before?)
So how do we tell if there is a threat? Keen observation plays a part here. Local news flashes can help, but usually if you are in the initial threat area, you'll know
that something is wrong, through yourself being affected, or seeing someone else being affected. Now don't you wish there were a sign that everyone knew that
you could use to warn others of the danger? Fortunately there is a universal sign. Unfortunately, not everyone knows it. The sign is for you to place your hands up just
like a football referee after he has declared a touchdown (forming a square U with both of your arms) and pumping your hands from that initial position,
towards your shoulders and back. While doing this motion repeatedly, you are to yell "GAS, GAS, GAS". As silly as this sounds, think of all of the
attention you will attract while doing this. If someone else sees and recognizes the meaning, they will then know why you are doing it. After passing this sign along to
the next person, it is probably a good idea to don (put on) your protective equipment. (This will also help those who saw your sign who didn't understand what it
meant to now understand what you are trying to tell them.) Signaling the potential for a dangerous situation can help give others the edge they need to prepare for it,
even if it's only a few seconds. You may be surprised how resourceful some people can be when under pressure.
So you now are wearing your gas mask. You are safe now, right? Not necessarily. There are an abundance of ways that a chemical agent or biological virus can affect
you without you breathing it in. This is where a rubber or charcoal suit can be effective in creating a thick layer of "skin" that will not allow the passage of
chemical or biological bugs into your system. However, time is short when donning this equipment as well. The first thing to remember is that practice makes perfect.
Once you have your gas mask on, you can get your protective equipment (or even thick clothes that cover up your skin) on and proceed to an unaffected area.
Preferably a decon site. Decon site? Yes, a decontamination site will more than likely be set up by state and local officials in the event of a chemical or biological event.
Once there, follow the steps given by that site to decontaminate yourself. If such a site is not provided, or one is too far away, the most important thing you need to
decontaminate yourself is water. Spray yourself down with water. Wash away the chemicals and bugs off of your skin and clothes. (NOTE- DO NOT wet the filter on your
gas mask; a wet filter will render it useless.) Once you have washed yourself, air yourself out by walking in the wind or using a fan. Allow the air to flow around your
body, thus wiping away the chemicals and bugs that may remain. Leave your protective equipment on (unless otherwise directed by a decon site official) until the threat
has passed.
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