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Though a human is comprised of over fifty trillion cells, there are no physiologic functions in our bodies that were not already pre-existing in the biology of the single, nucleated (eukaryotic) cell. Single-celled organisms, such as the amoeba or paramecium, possess the cytological equivalents of a digestive system, an excretory system, a respiratory system, a musculoskeletal system, an immune system, a reproductive system and a cardiovascular system, among others.In the humans, these physiologic functions are associated with the activity of specific organs.>These same physiologic processes are carried out in cells by diminutive organ systems called organelles. Cellular life is sustained by tightly regulating the functions of the cell’s physiologic systems. The expression of predictable behavioral repertoires implies the existence of a cellular "nervous system." This system reacts to environmental stimuli by eliciting appropriate behavioral responses. The organelle that coordinates the adjustments and reactions of a cell to its internal and external environments would represent the cytoplasmic equivalent of the "brain." Genetic determinism infers that the expression and fate of an organism are primarily "predetermined" in its genetic code. The genetic basis of organismal expression is ingrained in the biological sciences as a consensual truth, a belief by which we frame our reference for health and disease. Hence the notion that susceptibility to certain illnesses or the expression of aberrant behavior is generally linked to genetic lineage and, on occasions, spontaneous mutations. By extension, it is also perceived by a majority of scientists that the human mind and consciousness are "encoded" in the molecules of the nervous system. This in turn promotes the concept that the emergence of consciousness reflects the "ghost in the machine." Assumption emphasizes the genetic program as the "top rung" on the biological control ladder, genes have acquired the status of causal agents in eliciting biological expression and behavior (e.g., genes causing cancer, alcoholism, even criminality).


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Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place? However, it's less glitter, and more planning that creates the reality. First comes the dream, then the work, then usually a host of disappointments to test the resolve, then a series of small successes, and then....publicity. It is a fairly predictable road, but often as business people we forget to plan our own personal Oscar's night. We also miss the key ingredient - publicity. Marketing is what gets you in front of your target market to make the sale. Publicity is the spotlight that shines on you and solidifies you with mass appeal as the popular expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you. When your focus has been marketing it's a little tricky to change your paradigm to publicity. However, the important difference between marketing and publicity is your target audience. You are no longer pitching to buyers of your product or service, now your audience is the media. This means editors and producers. These important people are looking for one thing, the story. A unique story. Something inspirational, motivational, newsworthy, or educational. Period. Nothing else will do. In order to be successful in the media you have to think like a publicist and find your unique story. If you don't have a story, it's time to create one. What is unique about you or your business? Sometimes it's an attitude. Like the employer that regularly asked her employees what they didn't like about their jobs and then proceeded to shift responsibilities. It may be an event, like a charitable event that raises money for starving children but serves beans and rice at the gala event to demonstrate how it feels to be poor. It may be your wit, your way of thinking, what you care most about, or how you integrate your values into your business. Only, you can find it, but trust me, it's there. Begin to explore your own unique angles and media curves by keeping notes on your thoughts and attitudes. Scribble, color, or paint it out - it really doesn't matter as long as you begin to devote time to exploring your "story". Not your ad, not your price, not your product, but your story. Once you've angled into your own unique media offerings, find the appropriate avenues to make your pitch. Take care though, the media should always be treated with good will and respect. Do not, go for the hard sell. This is not the time. If you must, save the hard sell for marketing, or better yet, chuck it all together. Be a star with the mind of a publicist. See you at the Oscars!



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"First Decade"


The Title "Twenty Zeros"

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Double Meanings In The English Language Answer The Riddle For Easy Title Of Our First Decade. Think Not (Numbers) Of 20 Zeros Rather, Twenty Zeros As A New Name - Email To My 21st Century Viewers "A Millennium Word" From Randy Frushour the campaign is underway to name the decade ...