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- where orders emerge Local and Statewide Opportunities New College Gradsuates Student Jobs Persons With Disabilities Federal Job Opportunity Federal Jobs Digest US Office of Personal Management Central Website TODAY Business News Tech News Convergence NewsPoint  Free E-Business Strategy SeminarsAs a small business owner, you know it can be difficult to grow your business and maintain profitability. Your business can benefit greatly by having an online presence. And you can be sure that if your competitors aren't already online, they will be soon. Get a jump on getting online and reaching new customers by browsing the CAFE at T.O.C.to the left or visiting the Learning Center. The Learning Center is the place for FREE online courses in basics and beyond! You'll learn the ins and outs of how to make your business an e-business, including sharing Internet access from your home or office, creating a virtual office, and setting up a strong online presence. Select OLCC (outplacement learning computer cafe) on menu below for the main course now, to get your business online successfully. And get ready to gain the competitive edge. Creating a Knowledge Management Strategy -- If you were asked, "What is your company's most valuable asset?" how would you respond? Believe it or not, one of a company's most valuable assets is the collective knowledge of its employees. This collection is generally a fragmented conglomeration of documents, databases and deliberations that span tens of thousands of man-hours. With such a medley of data, it's easy for companies to overlook its value or to dismiss it as purely unmanageable. But that doesn't have to be the case. The knowledge of any company can be mangaged that is, identified, categorized, stored and retrieved so that employees and managers can capitalize on it. Technology, in particular, gives companies the ability to share information in ways never before possible. An effective knowledge management strategy prevents companies from duplicating efforts, ignoring mistakes and prolonging work processes. Bottom line, it gives companies the edge they need to stay ahead of the competition. Let's take a look at 21 key steps involved in the creation of a knowledge management strategy. 1. Develop and embrace a personal ethic of social responsibility and service within communities that are racially/culturally/ethnically/linguistically different that your own. 2. Ensure that you exhibit ethical behavior in all activities, personal and professional, which involve individuals of diverse backgrounds. 3. Expand your knowledge base to ensure that your professional services and interpersonal interactions are competent and effective within the context of racial, cultural, ethnic, and linguistic differences. 4. Value and incorporate the determinants of multiple world-views and culture/race/ethnicity/language in planning, developing and providing services and programs. 5. Seek out and apply the knowledge of the new sciences, technology, and social/demographic trends. 6. Ensure that your critical thinking, reflection, and problem-solving skills incorporate culture, race, ethnicity and language as fundamental considerations. 7. Understand the changing and emerging roles and responsibilities of primary and secondary social institutions, and how these changes may differentially impact diverse communities. 8. Promote and support primary prevention and education as tools to improve the well being of individuals and communities. 9. Integrate population-based services and approaches into the practice of your profession and discipline. 10. Improve access to services and benefits for those individuals and populations with unmet needs. 11. Practice culturally-appropriate, relationship-centered involvement with the individuals and families you serve. 12. Provide culturally-appropriate and competent services, programs, and interventions that met the needs of the cultural/racial/ethnic/linguistic diversity in your community. 13. Partner with the diverse communities and individuals affected by your decisions. 14. Develop and use communication and information technology that effectively and appropriately delivers information to individuals and communities of diverse racial/ethnic/cultural/linguistic backgrounds. 15. Learn to work comfortably as a member of teams that cross interdisciplinary lines, and are representative of diverse ways of thinking, being and doing. 16. Ensure that your decisions and services balance individual, professional, system and societal needs. 17. Exercise leadership that models diversity inclusion, representation and shared decision-making. 18. Take personal responsibility for the quality of services, outcomes, and cultural competence at all levels. 19. Contribute to continuous improvement of your cultural competence at the personal and professional levels, and throughout the system(s) within which you operate. 20. Advocate for public policies that promote and support culturally competent services, and the inclusion, representation and participation of individuals who reflect the increasing cultural/ethnic/racial/linguistic diversity of our communities. 21. Commit to being a life-long learner, and to helping others learn about the value and dynamics difference. Analyzing the Business Every business has its own personality. By studying the mannerisms and idiosyncrasies of your fellow entrepreneurs, employees, colleagues and vendors, you begin to understand how people in your "world" communicate. This is important because communication is, in essence, an exchange of knowledge. Unless you understand how this exchange occurs or, more important, how and when it doesn't occur, you will never be able to create a strategy to improve upon it. A good knowledge management strategy uses failures to awaken those who would otherwise overlook its importance. As a small business owner, don't overlook the importance of management "buy-in" at this stage. Identifying Your Knowledge "Buckets" Once you have an idea how your company exchanges knowledge, you need to figure out the type of knowledge that exists. As mentioned in the introduction, most companies maintain such a wide spectrum of information it is many times interpreted as being unmanageable. What makes information unmanageable is not it's abundance, but it's diversity. The fact is if properly organized, a company that maintains two million documents can be just as manageable as one with two hundred. This is possible by categorizing information into what I like to refer to as knowledge "buckets". These buckets represent subject areas that are important to your company based upon how you share knowledge (i.e. communicate). However, make sure to give this a lot of thought before moving on. It's easy to throw together all or your Microsoft Word documents, Excel spreadsheets, and Access databases into their own buckets, but it usually isn't the most efficient way to organize the information. Creating "Client", "HR", or "Marketing" buckets are usually more appropriate. Creating a Metadata Repository The key to any knowledge management strategy is the creation of metadata. The accepted definition of metadata as "data about data" can mislead, especially management, into thinking that it is less important than it really is. For metadata is to knowledge management as search engines are to the Internet. The Internet is as popular as it is today because of search engines like Yahoo, Webcrawler and newcomers NorthernLight And Snap. Without them, the Internet would simply be another information "black hole" that everyone knew was available, but no one wanted to use. In it's most usable form metadata lies in a database (or searchable repository) and defines in specific detail the contents of your aforementioned knowledge buckets. Make sure to focus your efforts on how the repository is to be maintained. Your metadata should not be so complex that it becomes a burden on the business. It's all in the Presentation The last component of any knowledge management strategy is the presentation layer. Metadata alone cannot provide users with the intelligence necessary to make sound business decisions. By providing an interface that presents relationships between metadata elements, users are given the power to find information on their own. As a result, decisions are made faster and more efficiently. The most flexible medium for this sort of presentation seems to be the ever-popular web browser, but make sure to select an environment that meets your companies needs. Although the aforementioned steps are key to the development of any strategy, they may not work for every situation. I encourage you to do your homework and find out what's right for your business. It's definitely worth the effort! Randy Frushour Is Online Entering 21st Century Launch Convergence Starring 'Outplacement Learning Computer Cafe' Featuring Personal Electronic Home Business AND Co-Starring 'David Nicol' Consulting In TipJar Featuring "The Future Of Giving Away Money" All Aboard Maximum Web Presence Top Headline
Twenty Zeros
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Welcome to the Twenty Zeros first decade, defining and celebrating the 21st century in the third post millennium on planet earth.
PROCLAIMATION
Leading into the next ten years for the Twenty Zeros,
our first decade of the First Century in the new millennium, news on artificial
breakthroughs promise to arrive, record and pass as the most
historically progressed decade for humans in modern history and so to
compliment Publishing, Media, Sports, Various Arts, Music &
Entertainment, Business, Health & Education on one year anniversery
event of online messaging "Frushour Twenty Zeros Report" pledges to
become the number one global brand publication. This month of August
2000 we seek to ally our position in Electronic Covergence technologies for example P2P (Peer-to-Peer) technology, by incorporating our Point-CounterPoint and Topline Headlines with
Investors, Businesses And Charities currently world wide and in our home USA for Twenty Zero and "Zero One" Corporate launch for award broadcasts and also to fund for
bonuses
and financial rewards for and to talented individuals in other
professions, crafts, games and sports from ActiviTechnologies and its
member bars SportServes & LittleDipper Tour. This Post and the "Twenty
Zeros" Records will be updated regularly and posted here for your viewing
pleasure.
Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place?
However, it's less glitter, and more planning that creates the reality. First comes the dream, then the work,
then usually a host of disappointments to test the resolve, then a series of small successes, and
then....publicity. It is a fairly predictable road, but often as business people we forget to plan our own
personal Oscar's night.
We also miss the key ingredient - publicity. Marketing is what gets you in front of your target market to make
the sale. Publicity is the spotlight that shines on you and solidifies you with mass appeal as the popular
expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has been marketing it's a little tricky to change your paradigm to publicity. However, the
important difference between marketing and publicity is your target audience. You are no longer pitching to
buyers of your product or service, now your audience is the media. This means editors and producers.
These important people are looking for one thing, the story. A unique story. Something inspirational,
motivational, newsworthy, or educational. Period. Nothing else will do.
In order to be successful in the media you have to think like a publicist and find your unique story. If you
don't have a story, it's time to create one. What is unique about you or your business? Sometimes it's an
attitude. Like the employer that regularly asked her employees what they didn't like about their jobs and
then proceeded to shift responsibilities. It may be an event, like a charitable event that raises money for
starving children but serves beans and rice at the gala event to demonstrate how it feels to be poor. It may
be your wit, your way of thinking, what you care most about, or how you integrate your values into your
business. Only, you can find it, but trust me, it's there.
Begin to explore your own unique angles and media curves by keeping notes on your thoughts and
attitudes. Scribble, color, or paint it out - it really doesn't matter as long as you begin to devote time to
exploring your "story". Not your ad, not your price, not your product, but your story.
Once you've angled into your own unique media offerings, find the appropriate avenues to make your pitch.
Take care though, the media should always be treated with good will and respect. Do not, go
for the hard sell. This is not the time. If you must, save the hard sell for marketing, or better yet, chuck it all
together.
Be a star with the mind of a publicist.
See you at the Oscars!
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"Veinte Ceros" Spanish For Twenty Zeros
20 Examples of Double Meanings
"First Decade" The Title "Twenty Zeros" Consider "Double Meanings" In The English Language
From Gossip Columnist In LA
Dear Randy,
I tried getting into your document but could only get to
first page, none of the highlighted subjects could be
opened. Why don't you just briefly explain it to me.
Thanks,
Anita T.
LA.Com
Double Meanings In The English Language Answer The Riddle For Easy Title Of Our First Decade. Think Not (Numbers) Of 20 Zeros Rather, Twenty Zeros As A New Name
Eighteen Examples of Double Meanings In The English Language At Name Decade Twenty Zeros
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